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Financing a purchase without having to pay interest can be the dream of many consumers. If a few years ago this b2c email list seemed impossible, now with the buy now pay later (bpnl) applications it has come true. These apps offer customers the ability to buy without having the capital available at that time. And it is the users who decide how they want to return the money: split payments to face cheaper installments (normally 3 or 4 payments, depending on the app) defer payment until the following month or after a few days in recent years, installment payment apps b2c email list experienced a great boom and then we will see what the expectations are for the market in the coming years.

Article content bnpl market growth expectations top buy now pay later apps klarna affirm clear pay paypal credit put me off market risks conclusions bnpl market growth expectations in the following graph we b2c email list see the growth forecast for these apps in the united states for the next two years. We note that the momentum of this business began in 2019, with notable growth between 2019 and 2020 due to the covid-19 pandemic. As of 2020, the evolution of the buy now pay later apps has been in constant growth and it seems that it will b2c email list continue this same trend in the next two years. Bnpl's popularity took off during the pandemic, starting with gen z and b2c email list consumers. These users are generally more digitally savvy and debt-averse and have lighter credit histories, all factors that added to the appeal of bnpl, as most providers do not run difficult credit checks.



The sharp rise in e-commerce seen in 2020, coupled with economic uncertainty as consumers faced layoffs, furloughs b2c email list pay cuts, created ideal conditions for alternative forms of credit to make inroads. Growth of buy now pay later appsevolution of the size of the bnpl market in billion dollars | statistical in this other graph that we see below, we can see how the percentage of users of “buy now pay later” apps has evolved from 2018 and a forecast b2c email list the same percentage until 2025. As we saw in the previous graph, the percentage continues to grow, replicating itself between 2019, 2020 and 2021, to then attenuate its growth that continues until 2025, although less noticeably.